College Alumni Relations Benchmarks

This report gives critical data about the alumni relations efforts of North American colleges. In more than 115 pages and 400 tables present hard data on alumni affairs office budgets, marketing expenditures, use of print publications and the internet, directory building and fundraising activities, among other topics. The report, based on data from 60 colleges, gives the end user highly specific benchmarking data such as the percentage of alumni that participate in reunions, earning from insurance plans and credit cards offered to alumni, spending on promotional materials for alumni clubs, percentage of alumni for whom the college maintains a working email address, and hundreds of other useful benchmarks and datapoints. Useful benchmarks include alumni office staff size, staff time spent on specific tasks, impact of the internet on alumni communications, relations with the Office of Institutional Advancement, plans for the print directory and much, much more. Data is broken out for public and private colleges and by size and type of college and by size of the overall alumni population.